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¿Te ha pasado que cuando piensas en refrescos, inmediatamente viene a tu mente Coca-Cola? ¿O que al buscar algo en internet automáticamente “googlearé”? Eso es el resultado de años de construcción estratégica de brand awareness. Actualmente, lograr que tu marca se quede grabada en la...

¿Recuerdas cuando hacer la compra significaba empujar un carrito por pasillos interminables? Esos días están contados. Hoy, la mayoría de decisiones de compra comienzan con un simple swipe en el móvil, y las marcas que no se han dado cuenta de esto están perdiendo una batalla que ni siquiera...

¿Te has preguntado por qué algunas marcas de ecommerce explotan en redes sociales mientras otras sequedan en el montón? La respuesta no está en tener más presupuesto o mejores productos, sino en entender cómo funciona realmente este juego digital.Con más de 5.310 millones de personas conectadas...

In recent years, social media has dramatically transformed the way companies promote and market their products and services. In my experience as an advertiser and CEO of the Armadillo Azul agency, I have witnessed how social media has become a key tool for reaching new customers, engaging with...

Companies have used augmented reality to create unique brand experiences, enhance customer interaction, and ultimately boost sales. In 2023, augmented reality will continue to be a valuable tool for businesses seeking to stand out in the market and increase customer loyalty. One of the main...

Native advertising is an online advertising format that seamlessly integrates into the content of a platform or website, making it appear as a natural part of the content itself. Instead of being an obvious interruption, native advertising blends with the user’s experience to deliver a...

As the CEO, I can proudly state that we are an excellent choice for businesses and individuals seeking a marketing strategy that truly works. At Armadillo Blue, we take pride in offering personalized and effective advertising solutions for each of our clients. Our team of marketing...

An effective positioning strategy will help you differentiate yourself from your competition and highlight your strengths. Moreover, it will allow you to establish a consistent and coherent brand image, increasing your customers’ trust in your company. To achieve this, I’m...

Consumer empowerment has changed significantly in recent decades. Instead of being simple passive observers, consumers now have the ability to influence companies and their products. This phenomenon is known as “consumer empowerment,” and it has transformed the way companies...

In summary, advertising remains a key and vital element for the success of companies. Advertising allows companies to do just that, by providing them with a platform to promote their products or services and attract consumer attention. In addition, with the expansion of internet use and...